this week i was kept on thinking my dear always..until this feeling had carried out into my dream.. i dreamed that i was went out with him..eating dessert under a big umbrella..hmm...perhaps i miss him a lot...at night before sleep..i look at calender.....counting the days for him to sign off after 6 months of sailing.. i wonder after 6 months of sailing around September,..can i meet him??... i can't even barely to look at his picture anymore..it keep me feeling missing him so muchhhhhhh.....
when i miss him so much..i pray to god that hoping this feeling should be channel more to Allah S.w.T...and let Allah knows what is the best as Allah knows better from me knowing myself...
yet i knew, that after sailing..he will perfom his HAJ with his beloved mom...ehmm around October..wish that i can sent him and his mother at KLIA mayb...owhh....i hope that he will remember 2 praise some good "DOA" from Allah S.W.T for this relationship to get stronger and ends up with good....Insyallah....Amin....
This is my group assignment about organizing a talk show program entitled " Hati Si Kecil" in order to overcalm child sexual abuse that happen in Malaysia.
our talk show television programe
Malaysia Child Sexual Abuse Overview
Recently in Malaysia, the Ministry of Women, Family and Community Development reported 934 child abuse including sexual abuse cases in 2000. Within a span of five years, the number of reported cases almost doubled to 1,800 in 2005. International experience however suggests that this may represent only the tip of the iceberg. The Ministry’s statistics reveal that neglect and child sexual abuse cases remain the primary form of violence against children in Malaysia with underlying causes relating to family disagreements, alcoholism, addiction and gambling.
What is Child Sexual Abuse?
According to Creighton and Russell, 1995, they define that child sexual abuse as the
“involvement of dependent children under the age of 16 in sexual activity which they do not fully understand and to which they are not in the position to give informed consent – the activity being intended to gratify or satisfy the needs of other person.”
In fact, it been said that the sexual interest in children may start in the abusers’ own childhood (NCH, 1992; Barbaree, Marshall and Hudson, 1993 Glasgow et al., 1994), Resulting in lifetime abuse careers involving large numbers of children (Becker, 1994). The effects of child sexual abuse also can result in physical effects such as injury, death, disease and pregnancy. While the psychological effects ranging from unhappiness to severe mental illness, and direct and indirect social effects resulting from the abuse and from child protection interventions.
Child Sexual Abuse and Malaysia Cultural Sensitivity
According to Finkelhor (1984), he said that Patriarchal communities (mostly Asian countries) which in a community there must have a leader, use sex as the touchstone of their moral purity and daughters as the bearers of this cultural icon. So Asian girls carry the double burden of the projection of cultural purity, literally, upon their bodies and must having to keep silent if this very purity is despoiled, for fear it would damage their community which has so heavily invested its self-image in them. Apart from that, Malaysia has been seen as a country that can be group as Patriarchal community and also practice culture sensitivity especially in handling child sexual abuse.
one of my case study assignment. Basically, it is about CSR activities by Johson and Johnson. i really love doing case study... =)
JOHNSON AND JOHNSON ‘TYLENOL’ PAINKILLER MEDICATION CRISIS MANAGEMENT CASE STUDY
1.0Company Background
In 1806, Robert Wood Johson, James Wood Johson and Edward Mead Johson has become the founder of Johson and Johson company. Until now, this 120 years company had involved in products and services to enhance the health and well being of people. It is the world’s premier consumer health company and also has been declare as the largest most varied medical devices and diagnostics company in the world. Basically, this company concerned about all people in the world health care as this product had established its corporate image through out the globe. This is due to more than 250 of its chains been established in 57 countries and also as the employer of 115,500 employees for the whole chains. The main headquarters for Johnson & Johnson is at New Brunswick, New Jersey, USA.
Among of the example of this company products are Listerine Whitening, Neutrogena and Acuvue. These entire products are categorized as health care products for consumer. As the most professional company in product health care, all of its products had gone through the pharmaceutical segment of Johnson & Johnson that had been spend over RM 5 billion investment in 2008 on research and development. The research and development of this company are categorized in five therapeutic of medical need, which include: neuroscience (including pain); cardiovascular disease and metabolism; immunology; infectious disease; and oncology.
2.0Johnson & Johnson ‘Tylenol’ Painkiller Pills Crisis Management
In 1982, one of Johnson & Johnson ‘painkiller’ pills named Tylenol’ had faced a serious crisis when the number one painkiller brand in America during that time, had caused seven people in Chicago died after taking extra-strong of ‘Tylenol’pills. The Tylenol capsules had contained 65 milligrams of deadly cyanide that its effects can kill human in a time. It was reported that the suspect for the cause of putting such amounts of cyanide still remain unknown until now.
At that time, the disaster starts when the’ Tylenol’ had been marketed and put at the shelves for customers. Due to the death report, Johnson and Johnson had ordered all ‘Tylenol’ capsules been removed quickly from shelves to avoid more death from happen. Instead of causing death to people, the capsules had reduced seven percent of its $ 1.2 million profit.
A quick action by removes all the capsules from market and also good strategic crisis communication program by Johnson & Johnson had safe the company reputation and increased back its revenue by recovered 70% of its market share for the drug. Through the successful recovered by the company, the situation clears about this company is preserving its long term value of its brand.
3.0Crisis Management through Communication Changes
1.Recovery Campaign: One of the way Johnson & Johnson crisis management strategies was come up with a campaign to re-introduce its product and restore confidence back to the consumer. The campaign was a good communication tools as it had successfully gain back customer trust on Johnson & Johnson product brand and profit.
2.Branding Improvement: Tylenol products were re-introduced containing a triple-seal tamper resistant packaging. It became the first company to comply with the Food and Drug Administration mandate of tamper-resistant packaging. (Mitchell 1989) Furthermore, they promoted caplets, which are more resistant to tampering. Branding improvement shows that, the company had take actions in cured the crisis by fixing the capsules content.
3.CSR Program Implementation: In order to motivate consumers to buy the product, they offered a $2.50 off coupon on the purchase of their product. They were available in the newspapers as well as by calling a toll-free number. They try to have good relationships with customers (Mitchell 1989).
4.Building good relationship between company and customer: T o recover loss stock from the crisis, Johnson & Johnson made a new pricing program that gave consumers up to 25% off the purchase of the product. (Mitchell 1989)
5.Two way symmetrical approaches in communication: Over 2250 sales people made presentations for the medical community to restore confidence on the product. (Mitchell 1989). This type of communication more touched on building good relationship by knowing their customer needs and want.
4.0Conclusion
According to Robert Wood Johnson (1940), he stated that the company‘s responsibilities were to the consumers and medical professionals using its products, employees, the communities where its people work and live, and its stockholders. Therefore, it was essential to maintain the safety of its publics to maintain the company alive. Johnson & Johnson’s responsibility to its publics first proved to be its most efficient public relations tool. It was the key to the brand’s survival.
Johnson & Johnson had successfully handled their company crisis management regarding on ‘Tylenol’ capsules which are one of their product brand. They handle the crisis very well by using a good crisis management plan that suitable to be established for their crisis. Apart from that, the crisis was not able to give long term effect towards the company as within 5 month, the company able to recover their lost and had gain customer trust on their product. This also may due to the quick actions that had been performed by the company.
This Seditious Act is the most important act that need to be clarified by all media in Malaysia.
AKTA HASUTAN 1984
1. Sebilangan perkara yang dimaktubkan dalam Perlembagaan Persekutuan tidak boleh dipertikaikan atau dipersoalkan secara terbuka. Antara perkara yang dianggap sensitif itu termasuklah kedudukan berdaulat Raja-Raja; status Islam sebagai agama Persekutuan; kedudukan bahasa Melayu sebagai bahasa kebangsaan; hak istimewa orang Melayu; pemberian kewarganegaraan kepada bukan Melayu dan hak-hak lain yang diberikan kepada mereka selepas mendapat taraf itu. Sebahagian besar perkara-perkara itu telah dikategorikan sebagai tidak boleh dipersoalkan di bawah Akta Hasutan pada 1971 selepas terjadinya peristiwa berdarah pada 13 Mei 1969.
2. Kedudukan orang Melayu sebagai penduduk pribumi dan pemberian kewarganegaraan kepada bukan Melayu telah menjadi perbincangan terbuka menjelang Pilihan Raya Umum 1969 itu sehingga membangkitkan api kemarahan yang akhir mencetuskan pergaduhan. Untuk menghindari berulangnya tragedi berdarah seumpama itu, maka kerajaan memutuskan untuk menjadikan isu itu sebagai perkara yang sensitif. Siapa juga yang membangkitkan yang mempertikaikan soal-soal yang sudah dianggap selesai itu boleh didakwa sebagai mempunyai kecenderungan menghasut di bawah Akta Hasutan. Kecenderungan menghasut ditafsirkan oleh akta itu sebagai kecenderungan bagi:
• Mendatangkan benci atau penghinaan atau bagi membangkitkan perasaan tidak suka terhadap mana-mana Raja atau Kerajaan; • Membangkitkan rakyat mana-mana Raja atau penduduk mana-mana wilayah yang diperintah oleh mana-mana Kerajaan supaya cuba mendapatkan diubah, dengan apa-apa cara lain daripada cara yang sah, apa-apa juga yang tertubuh menurut undang-undang dalam wilayah Raja itu atau wilayah yang diperintah oleh Kerajaan • Menimbulkan perasaan tidak puas hati atau tidak suka terhadap pentadbiran keadilan dalam Malaysia atau dalam mana-mana negeri • Menimbulkan rasa tidak puas hati atau tidak suka di kalangan rakyat Yang di-Pertuan Agong atau rakyat Raja mana-mana Negeri atau di kalangan penduduk Malaysia atau penduduk mana-mana Negeri.
3. Menyoal apa-apa perkara, hak, taraf, kedudukan, keistimewaan, kedaulatan atau hak kedaulatan yang ditetapkan atau diperlindung oleh peruntukan-peruntukan Bahagian 3 Perlembagaan Persekutuan atau Perkara 152, 153 dan 181 Perlembagaan Persekutuan.
4. Perkara 152 Perlembagaan Persekutuan yang disebut dalam Akta Hasutan itu merujuk kepada kedudukan Bahasa Melayu sebagai bahasa kebangsaan; Perkara 153 pula perizaban kuota mengenai perkhidmatan, permit dan sebagainya untuk orang Melayu dan Perkara 181 pula perkecualian kedaulatan Raja-Raja. Menjadi satu kesalahan bagi siapa juga, termasuk para wartawan untuk mempersoalkan perkara-perkara itu.
5. Secara lebih spesifik, dua jenis kesalahan dikategorikan di bawah Akta Hasutan ini seperti yang dinyatakan dalam seksyen 4. Kesalahan kategori pertama meliputi: melakukan atau cuba melakukan, atau membuat apa-apa persediaan untuk melakukan, atau bermuafakat dengan mana-mana orang untuk melakukan apa-apa perbuatan yang mempunyai kecenderungan menghasut, atau jika dilakukan, tetap melakukan kecenderungan menghasut; menyebut apa-apa perkataan menghasut; mencetak, menerbitkan, menjual, menawarkan untuk dijual, mengedarkan atau mengeluar ulang apa-apa penerbitan menghasut dan mengimport apa-apa penerbitan menghasut. Di kalangan yang melakukan kesalahan kategori pertama buat kali pertama dikenakan denda tidak lebih daripada lima ribu ringgit atau penjara selama tempoh tidak lebih daripada tiga tahun atau kedua-duanya sekali. Bagi kesalahan seterusnya, tempoh penjara itu ditambah menjadi tidak lebih lima tahun.
6. Kesalahan kedua di bawah Akta Hasutan ialah apabila seseorang itu ada dalam miliknya dengan tiada apa-apa sebab yang sah apa-apa penerbitan menghasut. Bagi kesalahan pertama, hukuman denda tidak lebih daripada dua ribu ringgit atau penjara selama tempoh tidak lebih daripada lapan belas bulan atau kedua-duanya boleh dikenakan. Bagi kesalahan seterusnya hukuman denda ditambah tidak lebih daripada tiga tahun dan penerbitan itu hendaklah dirampas dan boleh dimusnahkan. Akhbar Utusan Melayu bersama dengan seorang pemberita, penyunting dan Ketua Pengarang Kumpulannya pernah didakwa di bawah Akta Hasutan 1948 ini pada 1971 kerana melaporkan ucapan Tan Sri Musa Hitam yang kononnya mencadangkan supaya sekolah-sekolah Cina dan Tamil dihapuskan. Kenyataan itu dianggap menghasut kerana kedudukan sekolah Cina dan Tamil adalah dilindungi oleh Akta Pelajaran 1960.
Basically what i've learn during my Bell class. Agenda is a list or program of things that must be done or considered during the meeting. Below is the sample of agenda that my group and i had done for our speaking test in order to conduct a company meeting.
sometimes i felt that i won't be able to find a guy who will love me more than i love them....
