Life as Student

New sEmesTer...or New Pressure...This is my final year subject..Warghhhh so many!! tension already... =(

1.	BFR501 - FRENCH LANGUAGE III - P	2.00	1	MCB3FC
2.	COM660 - ACADEMIC WRITING - B	4.00	1	MC22S5B
3.	COM666 - ORGANISATIONAL COMMUNICATION - P	3.00	1	COM666A
4.	PRO423 - FINANCIAL PUBLIC RELATIONS - P	3.00	1	MC22S5B
5.	PRO621 - PUBLIC RELATIONS COUNSELING - B	4.00	1	MC22S5B
6.	PRO622 - NEW MEDIA TECHNOLOGIES FOR PUBLIC RELATIONS - B	3.00	1	MC22S5B
7.	PRO623 - PUBLIC RELATIONS CAMPAIGNS AND ISSUES - B	3.00	1	MC22S5B
8.	PRO624 - SPECIAL TOPICS IN PUBLIC RELATIONS - B	3.00	1	MC22S5B

LESS SUGAR PLEZ MY B!!!

this morning my b inform me..he went to medical checkup with his mom yesterday..after all this medical check up was for the requirement of Haj. Yeap, he gonna perform his Haj around October..
He text me:

"kndungan gula dlm drh tnggi la syg..mak bising dh ni" hehe

actually, i was not suprised when he informed to me about his sugar dosage in blood. there were few times i had nagging to him about the amount of sugar dosage that he had taken. U all just can imagine..my b if he went to kdai mamak..he will order milo...then after he had finished the milo, then he will ordered syrup lychee PULAK!!!!...aish...see.. that one in front of my eyes..back of me, i just don't know how much sugar he had taken..

"B...plez..take less sugar plez..I LOVE U SO MUCH!!"

About love

sometimes i felt that i won't be able to find a guy who will love me more than i love them....

i not demand much...just a simple and pure love will make me complete...

i dream a man who always there for me during good and bad times..

yet i don't find anyone right now..love is there..but something is missing and i don't know what...

god..lead me to certainty rather than uncertainty...i beg you... coz uncertainty usually won't always be good to me in the end...

i miss u

this week i was kept on thinking my dear always..until this feeling had carried out into my dream.. i dreamed that i was went out with him..eating dessert under a big umbrella..hmm...perhaps i miss him a lot...at night before sleep..i look at calender.....counting the days for him to sign off after 6 months of sailing.. i wonder after 6 months of sailing around September,..can i meet him??... i can't even barely to look at his picture anymore..it keep me feeling missing him so muchhhhhhh.....

when i miss him so much..i pray to god that hoping this feeling should be channel more to Allah S.w.T...and let Allah knows what is the best as Allah knows better from me knowing myself...

yet i knew, that after sailing..he will perfom his HAJ with his beloved mom...ehmm around October..wish that i can sent him and his mother at KLIA mayb...owhh....i hope that he will remember 2 praise some good "DOA" from Allah S.W.T for this relationship to get stronger and ends up with good....Insyallah....Amin....

Hati Si Kecil Talk show program: Malaysia Child Sexual Abuse

This is my group assignment about organizing a talk show program entitled
" Hati Si Kecil" in order to overcalm child sexual abuse that happen in Malaysia.

our talk show television programe

Malaysia Child Sexual Abuse Overview

Recently in Malaysia, the Ministry of Women, Family and Community Development reported 934 child abuse including sexual abuse cases in 2000. Within a span of five years, the number of reported cases almost doubled to 1,800 in 2005. International experience however suggests that this may represent only the tip of the iceberg. The Ministry’s statistics reveal that neglect and child sexual abuse cases remain the primary form of violence against children in Malaysia with underlying causes relating to family disagreements, alcoholism, addiction and gambling.

What is Child Sexual Abuse?

According to Creighton and Russell, 1995, they define that child sexual abuse as the

“involvement of dependent children under the age of 16 in sexual activity which they do not fully understand and to which they are not in the position to give informed consent – the activity being intended to gratify or satisfy the needs of other person.”

In fact, it been said that the sexual interest in children may start in the abusers’ own childhood (NCH, 1992; Barbaree, Marshall and Hudson, 1993 Glasgow et al., 1994), Resulting in lifetime abuse careers involving large numbers of children (Becker, 1994).
The effects of child sexual abuse also can result in physical effects such as injury, death, disease and pregnancy. While the psychological effects ranging from unhappiness to severe mental illness, and direct and indirect social effects resulting from the abuse and from child protection interventions.

Child Sexual Abuse and Malaysia Cultural Sensitivity

According to Finkelhor (1984), he said that Patriarchal communities (mostly Asian countries) which in a community there must have a leader, use sex as the touchstone of their moral purity and daughters as the bearers of this cultural icon. So Asian girls carry the double burden of the projection of cultural purity, literally, upon their bodies and must having to keep silent if this very purity is despoiled, for fear it would damage their community which has so heavily invested its self-image in them. Apart from that, Malaysia has been seen as a country that can be group as Patriarchal community and also practice culture sensitivity especially in handling child sexual abuse.

JOHNSON AND JOHNSON ‘TYLENOL’ PAINKILLER MEDICATION CRISIS MANAGEMENT CASE STUDY

one of my case study assignment. Basically, it is about CSR activities by Johson and Johnson. i really love doing case study... =)

JOHNSON AND JOHNSON ‘TYLENOL’ PAINKILLER MEDICATION CRISIS MANAGEMENT CASE STUDY

1.0 Company Background

In 1806, Robert Wood Johson, James Wood Johson and Edward Mead Johson has become the founder of Johson and Johson company. Until now, this 120 years company had involved in products and services to enhance the health and well being of people. It is the world’s premier consumer health company and also has been declare as the largest most varied medical devices and diagnostics company in the world. Basically, this company concerned about all people in the world health care as this product had established its corporate image through out the globe. This is due to more than 250 of its chains been established in 57 countries and also as the employer of 115,500 employees for the whole chains. The main headquarters for Johnson & Johnson is at New Brunswick, New Jersey, USA.

Among of the example of this company products are Listerine Whitening, Neutrogena and Acuvue. These entire products are categorized as health care products for consumer. As the most professional company in product health care, all of its products had gone through the pharmaceutical segment of Johnson & Johnson that had been spend over RM 5 billion investment in 2008 on research and development. The research and development of this company are categorized in five therapeutic of medical need, which include: neuroscience (including pain); cardiovascular disease and metabolism; immunology; infectious disease; and oncology.

2.0 Johnson & Johnson ‘Tylenol’ Painkiller Pills Crisis Management

In 1982, one of Johnson & Johnson ‘painkiller’ pills named Tylenol’ had faced a serious crisis when the number one painkiller brand in America during that time, had caused seven people in Chicago died after taking extra-strong of ‘Tylenol’ pills. The Tylenol capsules had contained 65 milligrams of deadly cyanide that its effects can kill human in a time. It was reported that the suspect for the cause of putting such amounts of cyanide still remain unknown until now.

At that time, the disaster starts when the’ Tylenol’ had been marketed and put at the shelves for customers. Due to the death report, Johnson and Johnson had ordered all ‘Tylenol’ capsules been removed quickly from shelves to avoid more death from happen. Instead of causing death to people, the capsules had reduced seven percent of its $ 1.2 million profit.

A quick action by removes all the capsules from market and also good strategic crisis communication program by Johnson & Johnson had safe the company reputation and increased back its revenue by recovered 70% of its market share for the drug. Through the successful recovered by the company, the situation clears about this company is preserving its long term value of its brand.

3.0 Crisis Management through Communication Changes

1. Recovery Campaign: One of the way Johnson & Johnson crisis management strategies was come up with a campaign to re-introduce its product and restore confidence back to the consumer. The campaign was a good communication tools as it had successfully gain back customer trust on Johnson & Johnson product brand and profit.

2. Branding Improvement: Tylenol products were re-introduced containing a triple-seal tamper resistant packaging. It became the first company to comply with the Food and Drug Administration mandate of tamper-resistant packaging. (Mitchell 1989) Furthermore, they promoted caplets, which are more resistant to tampering. Branding improvement shows that, the company had take actions in cured the crisis by fixing the capsules content.

3. CSR Program Implementation: In order to motivate consumers to buy the product, they offered a $2.50 off coupon on the purchase of their product. They were available in the newspapers as well as by calling a toll-free number. They try to have good relationships with customers (Mitchell 1989).

4. Building good relationship between company and customer: T o recover loss stock from the crisis, Johnson & Johnson made a new pricing program that gave consumers up to 25% off the purchase of the product. (Mitchell 1989)

5. Two way symmetrical approaches in communication: Over 2250 sales people made presentations for the medical community to restore confidence on the product. (Mitchell 1989). This type of communication more touched on building good relationship by knowing their customer needs and want.

4.0 Conclusion

According to Robert Wood Johnson (1940), he stated that the company‘s responsibilities were to the consumers and medical professionals using its products, employees, the communities where its people work and live, and its stockholders. Therefore, it was essential to maintain the safety of its publics to maintain the company alive. Johnson & Johnson’s responsibility to its publics first proved to be its most efficient public relations tool. It was the key to the brand’s survival.

Johnson & Johnson had successfully handled their company crisis management regarding on ‘Tylenol’ capsules which are one of their product brand. They handle the crisis very well by using a good crisis management plan that suitable to be established for their crisis. Apart from that, the crisis was not able to give long term effect towards the company as within 5 month, the company able to recover their lost and had gain customer trust on their product. This also may due to the quick actions that had been performed by the company.